If your online business is mainly kept alive by organic traffic, the search engine algorithm changes should not be seen as a hurdle towards your goal. Instead, you should face this challenge first by understanding the latest rule changes in SEO.
We can deal with these changes together with you and you can trust our experts to know what they are doing this 2015 to help with your SEO Durham campaign.
In 2015, you need to know about these new SEO rules:
• Websites should be mobile-friendly. As more and more people are using mobile devices, websites should be optimised for such devices. We can get you the responsive web design that you need without charging you excessively for it. You can get your money back in the form of a high ROI anyway, as people enjoy an improved user experience, increasing your website traffic and raising your rank in the search engine results.
• Websites need speed. Aside from being mobile-friendly, your website should load fast. Otherwise, website users will look for another site. We can do image optimisation and minimising coding shorten loading time for your site.
• Websites must be equipped with a balanced backlink profile. There should be a balance between your outbound and inbound links. Instead of intensifying your efforts in blatant guest and directory posting, you should focus more on gathering natural links. We will do this for you.
• Websites should have shareable content. The social media pull on Internet users affects SEO significantly. This is why your content should be shareable on Facebook, Twitter, Instagram, and the likes. Your increased exposure on social media will likely get you more natural, relevant links.
• Website content must be extensive. Instead of writing only up to 250 words for your website content, it would be better if you discuss your topics extensively and write up to 1,000 or even 2,000 words. But you should make each article interesting, informative, and helpful enough for your readers not to get bored with it.
These are the important SEO tactics that should include in your online marketing strategy. We can implement all these new rules for your SEO Durham launching to work.
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